mono solutions
Guest Post: 5 Sales Arguments for SMB Websites
Websites are key to building a strong digital foundation for small businesses. Yet many still struggle to understand the value of an online presence. According
Broadly
New Podcast: “Art of the Demo”
Josh Melick, co-founder and CEO of Broadly, has small business in his DNA, with parents who were small business owners and a resume filled with
Sales
New Podcast: “Sell Customers What They Need”
Let’s say you sell digital marketing services to SMBs. And you sold just a single product to a particular customer. And it’s the wrong product
SaaS
Podcast: Talking Small Business Tech with Vendasta’s Brendan King
Vendasta CEO Brendan King wants to lead his reseller partners, which range from local media sellers to vertical digital agencies to pure play technology companies,
Members
Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs
The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who
Gray
Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers
Traditional media companies in the U.S. have been transitioning from reliance on traditional revenue sources to greater emphasis on digital. Approaches and strategies vary by
consumer behavior
Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies
Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show
co-op advertising
8 Steps to Selling Co-Op Advertising to Local Advertisers
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market
consumer behavior
Study: Promoted Pins on Pinterest Drive In-Store Sales
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
local media
Transparency: Important for SMBs or a Distraction from Real ROI?
There’s been an ongoing dispute brewing between brands and their ad agencies regarding the topic of media buying. Brands are concerned about the transparency behind
Belly
Survey: Only 30% of SMBs Say They Can’t Afford Marketing Partner
Marketing and advertising providers have often struggled to scale the SMB market due to the limited budgets of these advertisers and a large population of
Acquisitions
Why LSA Acquired Ad-Builder (Recas, Creative Outlet)
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products
event marketing
Webinar: How to Use Online Seasonal Marketing to Drive Local Sales
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00
Members
The Benefits of Marketing Automation (When Done Right)
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are
automation
Webinar: Why Marketing Automation is the Future of Local Sales
Please join the Local Search Association (LSA) and Vendasta for an exclusive webinar presentation next Thursday, March 31 from 2:00 pm – 3:00 pm ET. Traditional
Annual Conference
Building an Audience in a Fragmented, Noisy Digital Landscape
Building an audience of prospective clients via digital channels has never been more challenging, and is only increasing in difficulty as more outlets are introduced.
Annual Conference
Marketing Providers Rediscovering Importance of Customer Service
For years, the anonymous nature of the Internet has led to uncertainty around who/what found online can be trusted. Fake identities, anonymous information, unverified facts
churn
SMB Advertiser Churn: New Data for an Old Industry Problem (Free Report)
Today Local Search Association (LSA) and LSA member Vendasta are releasing a new, free report titled, “SMB Advertiser Churn: New Data for an Old Industry
churn
Data: Impact of Product Pricing on SMB Advertiser Churn
Based on new data from Vendasta, there is a correlation between product pricing and SMB advertiser churn. Companies offering digital products below $100 per month had average
Annual Conference
LSA16: Just Added Sales Executive Workshop, Offers 10 Fundamentals for Successful Sales Orgs
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media