local media
ReachLocal Updates Sales Approach, Seeing Positive Results
This past week, our Board of Directors kicked off the New Year by approving LSA’s 2016 goals at the offices of ReachLocal in Plano, Texas
2016
12 Local Sales & Market Predictions for 2016
As 2015 comes to an end, we (LSA) wanted to do our part to contribute to the 2016 prediction mania currently underway. During a webinar
Adobe
Data: E-Commerce Grew Thanksgiving Weekend, Brick & Mortar Sales Declined
Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales declined compared
churn
Survey: Agencies Using Automation Tech to Combat SMB Churn
As Greg Sterling pointed out on the LSA Insider blog earlier this year, customer churn remains a “persistent and widespread problem” for local search agencies,
Research & Data
SMBs Get 17 Sales Calls a Month, Answer Less Than 6
SMBs feel bombarded by sales inquiries. According to a 2015 survey by Borrell Associates, SMBs in the US receive 17 sales calls per month but
local media
Camilyo Offers SMB Marketing Providers All-in-One, Omni-Channel Marketing Platform
Established in 2010 as MobeeArt and rebranded in 2014, Camilyo partners with large and small online service providers to deliver business results to their small
G/O Digital
SMBs Value Education, Attractive Websites, Transparency in Vendor Selection
Last week we examined a study from Constant Contact that showed an appetite and pleasure SMBs feel from trying new things, learning and being in
bundles
The Fine Art of Bundling Your Services
Bundling products and services into “packages” is a common practice across many industries, including print and digital media sales. But did you know that buyers
AdMax Local
LSA15: What is Being Done to Combat SMB Churn?
As traditional media and digital pure play channels struggle to find the right mix of service and scale, no one seems to have fully cracked
Annual Conference
LSA15: Talking Transparency with ReachLocal CEO Sharon Rowlands
It’s been roughly a year since Sharon Rowlands took over at ReachLocal. During that time she’s sought to bring more transparency to the organization and a greater focus
Annual Conference
LSA15: Triggers and Causes of SMB Churn
Churn is a tremendous problem among providers of vendors serving SMBs with digital marketing solutions and services. Brendan King of Vendasta gave a look into
Annual Conference
LSA15: Tips for Selling Mobile to SMBs
Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile. The company had traditionally focused on national sales,
Annual Conference
LSA15: Creating a Compelling Sales Pitch for Savvy SMBs
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating
local media
Top 10 Client Questions Faced by Digital Sales Teams
As outlined in a recent blog post, digital marketing expertise from one marketer to another varies dramatically. That same variation exists among SMBs and national
Big Changes Underway at Dex Media
During this morning’s earnings call, CEO Joe Walsh and CFO Paul Rouse outlined some bold initiatives at Dex Media that are set to transform the
local media
LSA Insights: Visualizing the Digital Advertising Funnel
We’ve packed a lot of functionality into LSA Insights, our new hub for cross-media performance data and reports. With over 500 reports, and data from
Borrell Associates
Study: Half of Small Digital Agencies Outsource SEO & Web Development
A large percentage of SMBs outsource digital marketing because of time, expertise and resource constraints. Interestingly enough, in some ways small to mid-sized online marketing
churn
High Churn? Stop Chasing Transactions
Earlier this year BrightLocal published results of the 2014 BrightLocal SMB Internet Marketing Survey. One of the key takeaways from the study, written about by
Borrell Associates
Study: Legacy Media to Capture $12B of Online Ad Spend in 2015
Rebranding is one thing, but reorganizing sales staffs, learning new technologies, updating training practices and basically changing a company from the inside out is a
local media
Webinar: How Local Digital Media Sales Needs To Evolve
In September, Greg Sterling of LSA and Neal Polachek of BuzzBoard released a free white paper titled, “Local Media Sales 2020: Platforms, Profits or People?”