Pro Features

Microsoft ‘Cloud for Retail’ Joins the RaaS Race

Microsoft is joining the RaaS landscape, or at least it will soon. February 1 marks the general availability of Microsoft Cloud for Retail. It’s is all about federating data to inform strategy and optimize operations – everything from inventory to store layouts.

Pro Features

What’s the Opportunity in SMB On-Prem Content Streaming

Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.

Advertising

Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.

automotive

Is There Room For Innovation in Automotive Marketing?

Those embroiled in local media & commerce know that it’s essentially a collection of verticals. And the big ticket verticals are home services, health & beauty and, of course, autos. We dive into the latter.

Publicis Propels the Influencer Economy with Influential Acquisition - Localogy
creator economy

The Creator Economy Finishes 2021 Strong

The creator economy keeps rolling. For those unfamiliar, it’s comprised of the online performers, etsy artists and cooking shows of the world. We examine the latest company launches, products and funding rounds to address this opportune segment.

Benchmark Bytes

Benchmark Bytes: Where Do SMBs Need the Most Help?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

conversational commerce

Will Conversational Commerce Collide with Wearables?

Conversational commerce involves messaging apps’ growing role as a vessel for marketing and customer support. Meanwhile, wearables are a rapidly growing form factor for our daily digital interactions. Will the two collide?

Adobe

Adobe Launches Express Lane for SMB Creators

Adobe’s latest move was this week’s launch of Creative Cloud Express. The mobile and web app is meant to further democratize creative tools by simplifying them for SMBs and solo creators. We examine.

Augmented reality

Circle K Signals SMB Immersive Ad Potential

Niantic Sponsorship Platform in Pokémon Go is particularly fitting for QSR and coffee shops to “fuel” players. But the latest activity comes from convenience chain Circle K which we examine in the latest emerging-tech coverage.

YELP reviews
Pro Features

Yelp: Quality Trumps Quantity in SMB Reviews

But new data from Yelp and market research firm Kelton indicate that quality may trump quantity. By quality, we mean depth, length, tone and other attributes that bestow trust in a given review. We examine the survey results and strategic takeaways.

Pro Features

TikTok Continues its eCommerce Conquest

TikTok took another step towards eCommerce this week with its new Seller app. It provides a mobile hub for sellers to run their stores including everything from managing inventory to tracking performance. We examine.

Amazon

Amazon Advances its RaaS Play with Starbucks

After piloting its “Just Walk Out” retail tech at Amazon Go and a handful of airport-based convenience chains, Amazon is breaking out the big guns: Starbucks. We examine its latest move.