Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.
Shopify has sealed a new partnership with Microsoft that lets its merchants to expand their reach. This occurs through Microsoft’s Channel App, letting merchants tap into Microsoft’s Search and Audience networks.
One of the many macro trends we continue to track at Localogy is privacy reform’s bottom-line impact on Facebook’s business. Despite the media coverage that
Just one month after raising $200 million, Canva has put its new cash in play by taking the next step in its product evolution: video. It will add video production to its existing suite of media production and graphic design tools.
The creator economy is comprised of the Etsy artists and cooking shows of the world – usually involving an online persona or micro-brand that distributes goods or knowledge online. We examine the latest innovation driving the sector.
Google has announced a rather sizable change to the way that mobile search results load: infinite scroll. This is a UX format where content perpetually loads as you scroll. There’s less manual navigation, given that content is “lazy loaded.” We examine.
Yelp has announced new features for service businesses. These include custom search filters that can be set by businesses and used by consumers. There’s also a new reviews flow, themed ads, and project cost guides. We examine.
Digital media continues to get more shoppable. The latest updates have emerged over the past week from YouTube and Pinterest specifically. We examine the drivers & dynamics.
You’ve probably heard the term metaverse a lot lately. It’s the latest buzzword that’s become a runaway train in the gaming and VR worlds. But
Emerging and immersive ad formats continue to hold promise, though they’re mostly still in early adopter phases among brands and SMBs. By immersive ads, we mean
What’s TikTok’s financial snapshot and the state of its operational scale? Figures have emerged over the past few weeks that paint a more comprehensive picture. So we’re aggregating them all in one place for Localogy Insider readers.
Read enters the market as virtual meetings become the corporate norm. The tool takes form in the Read Dashboard, which informs users with real-time intelligence to optimize call effectiveness.
Covid-19 continues to be a moving target as the Delta variant is in a cat & mouse game with a partially-vaccinated popululation. As this continues
TikTok’s eCommerce efforts took a step forward this week with a new slate of partnerships and integrations. These include Square, Ecwid and PrestaShop among others –giving their respective users direct integrations for TikTok Shopping.
Yelp took a big step towards restaurant operational management today with the launch of Yelp Guest Manager. This extends Yelp’s role from SMB marketing to operational support — a natural expansion that’s been ongoing at Yelp. We examine
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.
You’ve likely heard tidbits over the past several weeks about the ongoing saga between Epic Games and Apple. The short version is that Epic has
Far on the simplicity side of the website-builder spectrum is Boston-based Fisherman. The company just raised $1 million to eliminate friction from SMB presence, or what it calls the “No Effort Web.” We examine.
SMB sales & operational platform GoSite today announced a slate of executive hires, including talent from Amazon, Paypal, and GoDaddy. This level of perspective is hoped to advance GoSite’s product and ongoing market penetration in the SMB sector.
Yelp today rolled out a series of new features to help SMBs refine their presence and ads on the platform. The idea is to give SMBs more granular local presence management, and more options to control their exposure.
