When looking at the SMB marketing mix, there are several flavors and formats – some longstanding (local search) and some newer (TikTok). In the former camp is loyalty and rewards programs. This can be everything from punch cards for achievement rewards to apps that help you store and redeem points.
The FAA has approved Amazon’s request for its Prime Air service to fulfill drone deliveries beyond line-of-sight proximity. What does this mean for local commerce?
You may have noticed that Apple Maps continues to introduce new features and functionality. And it’s primed to do so, given the installed base of
As far as media networks go, financial services companies could be the next frontier. They hold some of the best data any media publisher can ask for in building consumer profiles.
One Google I/O updated flew under the radar involves a staple of the local media & commerce ecosystem: mapping. Specifically, Google Maps are getting more immersive.
Graphic design is one of those SMB functions that’s been democratized. This evolutionary progression has involved a gradual march of digital tools like Adobe Illustrator,
It’s no secret that the startup funding environment has inverted during the past 24 months. To wrap some numbers around this, Circumference Group’s Luca Sechi gives Localogy a data dump to characterize the current environment.
Following closely behind Meta’s recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad copy, and audience targeting.
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it’s creating a more level playing field for SMBs and small creators who otherwise get drowned out by big brands and influencers.
Besides AI, retail media networks are perhaps the biggest topic right now in the broader media & advertising sector. This upswing provides a certain amount of energy in the retail sector, following the doldrums and bloodletting of the previous “retailpocalypse.”
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
As you probably know, Google is holding its annual I/O developer conference this week. Though the event is underway, most of Google’s updates could be
Meta continues its land grab for AI. Joining the Meta AI suite of generative AI products (images, text, etc.), the company is now expanding its image
‘Pay-per-results’ engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks.
Sam’s Club is the latest retailer to integrate technology that expedites or replaces the traditional checkout aisle. The technology – which we’re calling exit tech – is meant to streamline longstanding logistical bottlenecks in retail.
Known as The Ultimate Guide to Vertical Video Advertising, Tiger Pistol’s new playbook is a sort of PSA that walks through tactics and best practices for social video strategies.
Apple has launched a new custom actions feature feature in its Business Connect offering for local businesses. Known as Custom Action Links, they let businesses decide what types of user actions they want to drive in their Apple Maps place card.
California Governor Gavin Newsom proclaimed that May 2024 is the state’s inaugural Small Business Month. To commemorate the milestone, Yelp has listed the top 100 local businesses in the U.S.
Web.com has launched a free trial for its SMB-focused and AI-fueled website builder. This involves the platform’s full slate of functionality, which can be used
Yelp launched its annual Spring product release. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.
