Facebook
Facebook Live & Snapchat: Emerging Social Tools with Local Marketing Promise
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local
Alignable
50% of SMBs Don’t Advertise on Facebook, 31% Spend
Since 2012, organic reach on Facebook has steadily declined, making it harder for small businesses to reach followers and new prospects without paying to do
Facebook
Data: 19% of SMBs Have Paid for Social Media Advertising
While many studies have shown the importance of social media for SMB marketing efforts, specifically Facebook, there appears to be a population of “early adopters”
mobile
Facebook Expands Audience Network Ad Service to Include Mobile Web
Last October I covered how Facebook had expanded the use of its ad service, Audience Network, to display Facebook ads in apps outside of Facebook.
Local Search
Facebook Gaining Local Search Momentum
We have all been waiting for Facebook to make a big splash in local search. Instead, we have been hit with a few small ripples
churn
Top 10 Articles on LSA Insider from Q4 2015
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
Brandify
3 Ways to Better Align with Consumer Behavior
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile
Local Search
Mobile Retargeting: Reaching People at the Right Time and Place
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now
Facebook
Will Facebook Challenge Search Engines in Local Search?
Facebook has a lot of potential for local search. Its massive and active user base performs 1.5 billion searches a day. But are users finding
Social Media
Exploring the ‘Local’ Opportunity for Twitter Moments
This week, Twitter released its first promoted Moment – a promotion for the Rocky sequel, Creed. Moments was just introduced to the platform earlier this
Facebook
Will Facebook’s Notify App be Good for Publishers?
Recently I wrote about how Facebook expanded its ad service into third-party apps. Yet it appears the social network is now taking a much more
Facebook
Facebook Taking Action to Boost Ad Performance on Audience Network
Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service according to AdAge. Audience Network is Facebook’s ad network
Research & Data
Social Media Now Central in the Path to Purchase
Almost 10 years ago, Forrester found that 93% of online experiences begin with a search engine. Five years ago, BIA/Kelsey said that 97% of consumers
Local Search
Webinar: The New Mobile Rules for Search and Social
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation next Thursday, August 27 from 2:00 pm – 3:00 pm ET.
reputation management
Gale Force: ‘Reputation Inextricably Tied to Online Presence, Ranking’
Gale Force Technologies specializes in providing superior software and Internet marketing solutions for advertising agencies, Internet marketing firms, multi-location outlets and franchise groups. The company’s
Clutch
Vendors Beware: SMBs Decreasing Spend on Social Media Management
In a new survey of 350 SMBs, research firm Clutch found that 30% of these business owners plan to decrease social media spending on an
Facebook
Facebook Hits 40M Active SMB Pages, Announces New Roadshow
Today Facebook announced they will conducting another roadshow to help small business learn more about marketing and advertising on Facebook. The company also announced that
Local Search
WebPunch Uses Automation to Facilitate Customer Reviews
WebPunch is a full-service online reputation management company that specializes in improving a company’s visibility and online credibility. The company creates “sophisticated solutions” intended to facilitate the