Altimeter Group
Data: 54% of Retailers Say Digital Targeting Not a Priority
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study
IAB
IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn
Avvo
How Avvo Built a Local Online Marketplace for Legal Services
Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers
comScore
Chart: Smartphones, Tablets Account for 60% of Digital Media Time Spent
When comparing December 2014 vs. December 2010 U.S. figures, comScore data shows that smartphone usage is up 394%, and tablet usage is up a whopping
Big Data
Using Mobile Data to Overcome ‘Customer Amnesia’
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical
Local Search
Urgent.ly: Roadside Assistance in the Mobile, On-Demand World
Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web
Members
Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales
With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate
mobile
Deep Linking Advances Mobile Web & Mobile App Interplay
These days, the ultimate challenge to Google’s online dominance is the mobile app ecosystem, where information is siloed and unindexable. With mobile search now eclipsing
local media
Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement
Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today,
Bing Rolls Out Native Ads with Search Intent
Last week, Bing launched the beta version of Bing Native Ads, available for placement on Microsoft’s online portal MSN. The native ads are available on
Local Search
How Voice Search & Artificial Intelligence Will Transform Mobile Advertising
The idea of talking to computers just hasn’t been the same since Kubrick’s iconic 1968 film “2001: A Space Odyssey.” Thankfully our mobile devices have