Google Lens continues to be a sleeping giant in the world of local commerce. As a visual search tool, it can identify and contextualize items that you point your phone at. Carrying similar user intent as web search, Google is salivating over the idea of more high-intent query volume that flows from your camera.
One particular flavor of AI stood out during Apple’s Glowtime event: visual search. Specifically, Apple’s Visual Intelligence will be a valuable part of the Apple Intelligence mix.
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of visuals and voice.
Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
Etsy has advanced its ability to unearth rare treasures by adding a visual search feature. Joining the ranks of Google Lens, Snap Scan, and Pinterest Lens, it offers shoppers the ability to find products using their camera instead of their keyboard.
Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.
Just weeks after upgrades to its Live View AR navigation feature, Google has unveiled more enhancements. Users can now see graphical overlays for business details on local storefronts that they encounter on their routes. We break it down.
