Conference Coverage
L25 – What’s The State of Local Search in 2025?
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
local seo
Exit Velocity: A Conversation with Mark Kabana
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
AI Search
L25 – Hype and Hyper Disruption in AI Search
AI isn’t just transforming the way we retrieve online information, it’s forcing Google to disrupt itself. How will that play out for consumers and marketers
hibu
L25 – Bringing It All Together with Personalized SMB Ads
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies
AI
Google’s ‘AI Mode’ Turns Searches into Conversations
Another day, another Google announcement for AI search. Following our coverage yesterday about gen-AI-infused product search, Google has rolled out ‘AI Mode.’ This brings searches from isolated one-off endeavors to a more continuous and progressive string of questions. In other words, a conversation.
Pro Features
Yext Launches Scout, An AI Search & Competitive Intelligence Agent
Yext has launched its latest product: Scout. The AI search and competitive intelligence agent is designed to help multi-location brands navigate and operate within a quickly-changing search environment. This includes a fragmented mix of places to get found online.
local seo
Yext Acquires Places Scout to Elevate its Location Intelligence
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can uncover insights about SEO and presence strategies, based on how and where businesses show up online.
Pro Features
What Does a Post-TikTok World Look Like?
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
AI
Explore vs. Exploit: The Shifting Ground of User Intent
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
Pro Features
Will 2025 Be All About ‘Convincing the Machine?’
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward.
AI
What Does ChatGPT Search Mean for Local Search?
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
AI
Personal vs. Personalization: Which Will Win in 2025?
What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?
AI
Searching for Meaning in a Post-GPT World
What does AI mean for media companies, brands, and everyone else that has optimized themselves for search engines? This was the topic of a presentation at Street Fight Live from Yext VP of Strategic Partnerships, Brooke Henderson.
Pro Features
Yext Elevates AI’s Role in Optimizing Business Reviews
Yext this week announced the launch of its expanded AI Review Generation feature. It lets businesses request and manage reviews from 80 supported review sites including Google, and Facebook.
Pro Features
Yext Adds TikTok to its Publisher Network
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
Foursquare
Yext AI, TikTok Comes for Google, Publicis Attribution and SEO Competitor Analysis
Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution
AI
Yext Offers a Model for the AI Era
At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
Foursquare
Yext Social, Gannett and Yelp Ads, Foursquare Sales Impact, and SEO for MULO
Here’s a quick look at the top stories in Local, Yext announces Yext Social, Gannett’s LocaliQ raises game with Yelp Ads, Foursquare releases Sales Impact
Pro Features
Yext Social Federates & Formalizes Local-Social Marketing
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
Chatmeter
Yext and Hearsay, Google Geospatial, Chatmeter 2.0 Surveys and Duda SMB Data
The past week in Local news was highlighted by Yext’s acquisition of Hearsay Systems, Google’s geospatial maps animations, Chatmeter’s 2.0 Surveys, and SMB data from